November 27th, 2007
While it’s not unusual to spot crusty old billionaires crowding the sidewalks of
Soho, today saw a crowd of billionaires of a different sort gathering on West Broadway. Japanese streetwear guru
Nigo (
Bathing Ape) and hip-hop superstar/producer
Pharrell opened the first US boutique for their
Billionaire Boys Club and
Ice Cream labels. The devoted were finally allowed inside around 1pm - but only a few shoppers at a time - with a velvet rope and a doorman guarding the gate. The official press preview is not until tomorrow, but
Stylesightings is bringin’ the vibe early. And you thought only billionaires had exclusive access…(
BBC/Ice Cream Flagship, 456 West Broadway, 212.777.2225)
Posted in street cred
November 28th, 2007 at 7:33 pm
Very nice! Thanks for taking in the scene for thos of us that are out of town.
December 3rd, 2007 at 2:17 pm
Never had a chance to make it to Hong Kong, so I was excited to read on JuliB.com that a Billionaire Boys Club spot was opening here in NYC. The gear in these pictures looks hot!
March 13th, 2008 at 9:34 pm
I want to have relations with some of those guys .. they are haute ..